Gucci was founded in 1921 by Guccio Gucci, in Florence when he opened a small leather goods and luggage store. Founded on the precepts of creativity and craftsmanship Gucci is now one of the most famous, prestigious and iconic fashion houses in the world. The soft lines and upgraded frames of the acetate sunglasses are identifiable by the new GUCCI logo, a double, overlapping G in the form of an oval that is inserted into metal tags or applied directly to the temples. This new take on the traditional interlocking G icon, stands out in contrasting hues of brown, cyclamen, black, red and dark Havana brown, or in more subtle shades of toned-down red, purple and grey.