The launching of this collection will follow at short distance that of Boss by Hugo Boss, which is experiencing huge success all over the world. Minimal styles of eyewear frames and sunglasses with a vintage appeal (interpreted according to modern taste) make up the new Hugo collection. It is inspired to the most innovative concepts of "industrial design". Superior quality materials combine with a refined chromatic range to create a determined and distinguishing look. Male sunglasses draw on the '70s style, to which is given a modern interpretation thanks to such features as wide lenses and temples ending in acetate fastenings, with the "arrow-point" shape typical of the Aviator collection. Female sunglasses made of anallergic and ultra-light materials, like titanium and betatitanium, present wide and squared shapes which are completed by thin temples, where the logo is visible. A wide chromatic range is available, from palladium with grey lenses, to dark ruthenium with blue lenses, until brown with polarized lenses, which allow optimum vision acuity.