Persol, Founded, in Turin in 1917, by Giuseppe Ratti, photographer. Persol’s technically advanced glasses are designed to satisfy the demands of pilots and sports drivers who required comfort, protection and optimum vision, was soon adopted by the armed forces and pilots in the Italian air force. In the 1920's the famous yellow-brown lenses, mounted on all Persol glasses, were introduced. They are created using neutral crystal made from the purest silica, guaranteeing extremely high protection from the sun's harmful rays. With its reputation for excellence Persol became one of the world’s eyewear giants while maintaining its roots and loyalty to tradition and quality. These are the qualities that have made Persol the eyewear of choice for film stars and many other international personalities. By enhancing their look with Persol's allure, the world's celebrities have made the label synonymous with eyewear excellence, confirming its emotional appeal. Persol is a star symbol.